Marimekko - Patterns of Play
Consumer, Trend & Brand Research | Communication Strategy | Copy Writing | Video | Photography | Graphic Design
Graduation project Marimekko - Patterns of Play (2021)
Brief: How can Marimekko connect their purpose “bringing joy with bold patterns” to the young at heart moms?
Marimekko - Patterns of Play
A concept inspired by Marimekko.
This video is part of my graduation project Marimekko - Patterns of Play (2021)
The young at heart mom feels like she lost her old self a little bit when becoming a mother. Marimekko wants to inspire the women to play and remind the young at heart moms that they are exactly that, young at heart.
Cast: Ruby, Elma & Zoila
Camera & Edit: Lisa Licht
Sound: Benjamin Bastian
